Discovery consists of seeing what everyone has seen, and thinking what no-one has thought."
Albert Szent-Gyorgi, 1937 Nobel Laureate

In the transport business, mistakes can prove hazardous – for passengers, crew and any bystanders. The public rightly demands the highest standards of safety. Those at the controls usually hold some form of licence. They also have to demonstrate their fitness and competence on a regular basis.

The consequences of things going wrong in other types of business can be just as menacing. Customers, shareholders, staff and suppliers can all be put at risk. Yet, we have no way on knowing whether those who acquire or run a business have all the necessary skills to survive, let alone succeed. We do know that a staggering number fail.

The virtual world provides a quick, easy and cost-effective answer in the form of on-line business games. These focus on the basic cause-and-effect principles which apply to businesses of all sizes and in any sector. To paraphrase, they can find answers where conventional diagnostic aids can’t even reach. They can also reveal how policy changes in one discipline, or by one competitor, can impact others.

Imagine running a virtual business, overcoming typical challenges, setting realistic forecasts, converting losses to profits and building market share, while overcoming customer service and quality issues? You might also have to handle a market downturn, a credit crunch or a labour dispute. What if you could:

  • Decide your priorities, objectives and strategies, then make policy decisions for the next trading period - see the outcomes straight away?
  • Compete against others in a virtual market, comparing your company's performance with those of your competitors, interpreting trends, learning from experience and adapting to changing circumstances - and all at a time of your own choosing?
  • Assess your performance not just on the value of the company you’ve helped create but how well you’ve balanced the interests of staff, customers, shareholders and suppliers?
  • Reveal hidden blind spots or discover areas with the greatest scope for improvement?

The Business Game website provides resources for business advisers, coaches, consultants, mentors and trainers who help their clients identify potential pitfalls without risking real assets or people. Business Games help develop the confidence needed to take on a new challenge, whether it’s a promotion, starting up a new enterprise, growing an existing business or diversifying into new markets.

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