Please click on the below FAQ questions to read the responses.
To solve a problem for an organisation that needed a much more effective way of bringing future managers up to speed on how businesses actually work. With their background in the aviation industry, the designers recognised that the best way to achieve this was to emulate the way in which professional airline pilots master their craft.
The increasing pace of technological change means that more people need to absorb more knowledge, more thoroughly, in less time. During the learning process, people need to be able to experiment with different strategies and even make mistakes, without putting real human or financial assets at risk. Simulations allow us to deliver realistic experiential learning in dramatically compressed timescales.
In addition to timeless business principles, people learn how decisions intended to improve one aspect of the performance of a business can cause an unexpected impact elsewhere. They also learn how to communicate more effectively with the different personality types found in most management teams. By developing a better understanding of team dynamics and how a business works in a holistic sense in a safe, virtual environment, people gain confidence in their abilities more quickly. Accelerated experiential learning is the quickest way to instil both competence and confidence.
Because it works - with young or old, male or female, introvert or extrovert, people or task oriented and with sensory or intuitive thinking. There’s a competitive gene in everyone and the need to get the best possible result, whether competing against other teams or the computer, motivates the desire to extract the maximum performance from the business. And that means understanding how it works.
Absolutely! The greater the pace of change, the greater the need for adaptability. Even before the recent market downturn and credit crunch started to dominate the headlines, the pace of change in business was accelerating relentlessly. In a more turbulent and uncertain economic climate, the need for adopting new practices is even more pressing. This is usually comfortable and while there may be a risk in implementing change, procrastination is rarely the better option.
Anyone responsible for making business decisions. The list includes Finance, Marketing, Sales, Operations, Customer Service, Human Resources and Business Development.
It gives business managers an opportunity to see the bigger picture, a broader perspective of how companies work, so they can perform more effectively as individuals and as members of a team. Above all, it provides a risk-free opportunity to challenge assumptions that may no longer be valid.
Just as pilots use flight simulators for safe accelerated learning, running a virtual company provides a realistic, effective, rewarding and memorable experience. By temporarily removing the risk element, participants stretch their comfort-zones, deepen their understanding, identify skills they may need to improve and build confidence, all in less time.
Either as part of a team or in some cases individually, you take over responsibility for improve the performance of a virtual company. You set priorities and objectives before deciding and implementing a strategy to increase its value over successive trading periods while balancing the interests of shareholders, customers, employees and suppliers. The proprietary multi-function business simulation analyses team decisions and produces a range of reports and charts similar to those used in real life. The simulation uses a virtual country and currency and an economic model which can produce the unexpected. Events may involve role-play interventions, including bank managers, suppliers, consumer watchdog organisations and trades unions. The flexible format allows for a wide range of options, from an intensive on-site workshop to a combined on-site/on-line event run over several weeks or months.