The range of requirements that can be covered using Business Game events is almost unlimited. Examples of issue-driven applications include improving customer service, increasing profitability or dealing with a credit crunch during a market downturn. Examples of skills-driven applications including innovation, conflict resolution, change management, training needs analysis, finance readiness and team-building.

In addition to the five versions shown in the table below, Business Games can be configured with different sets of decisions and trading periods to meet individual requirements.


Game Version Rounds / Trading Periods Typical Application
 1   2   3   4   5   6   7 
No. of Policy Decisions
Apprentice 3 5 7 Introduction
Entrepreneur Level 1 5 10 15 Business Start-Up
Entrepreneur Level 2 5 10 15 15 15 15 Business Development
Professional Level 1 8 22 22 Recruitment; Team-Building
Professional Level 2 8 22 22 22 22 22 Strategic Planning; Finance Readiness
Professional Level 3 8 25 25 25 25 25 25 Specialist Applications


Event Type Options:

  • In stand-alone applications, events can focus on the interaction between different business functions, or the members of a project team, or a combination of both. By dramatically reducing the delay between actions and their consequences, simulations provide a safe, accelerated learning environment to explore opportunities, identify potential pitfalls and experiment with alternative solutions.
  • Augmenting a conference, seminar or course with a Business Game event can take learning and motivation to an entirely new level. Putting new knowledge into practice immediately ignites enthusiasm, improves the depth of understanding and consolidates retention.
  • Business Games can be combined with other activities to provide highly effective staff incentive programmes. For example, they can be combined with karting to keep clients' teams on track!
  • The scoring system can be adjusted such that the different aspects of business performance can be weighted to reflect the specific priorities of each client.

No. of Groups:

  • There are Business Game events to suit almost any number of people from one to 100 or more.
  • For a single group of between 12 to 35, participants compete in teams. The more teams/companies in a virtual market, the greater the challenge!
  • Depending on the size of the group, each "virtual board" will have between 4 to 7 members, each taking on a specific role.
  • For larger numbers, events are run with multiple groups, either simultaneously or sequentially.
  • With large organisations, a “League Table” scoring option can be provided for regional, national or international Business Games.
  • Smaller groups (from 1 to 11 people) can act as a single team, or as two competing teams with the addition of one or more "ghost" teams.

No. of Teams:

  • In team mode, between 3 and 5 virtual companies compete against each other.
  • In solo mode, participants compete against one or more ghost teams, whose strategies and policies can be selected using smart pseudo-random techniques to maintain unpredictability.
  • A typical solo mode application would be a start-up business working with an adviser, coach or mentor.

No. of Policy Decisions:

  • The Apprentice Version provides an introduction with a focus on understanding the consequences of basic decisions, predominantly in marketing.
  • The Entrepreneur Version provides a set of key cross-discipline decisions and is used where the focus is on specific business issues, or soft skills such as negotiation, communication and presentation.
  • The Professional Version provides a deeper understanding of the interdependence of multi-discipline decisions involving finance, human resources, research & development, marketing and operations

No. of Trading Periods:

  • The Apprentice Version provides an introduction with up to three trading periods, depending on the time available.
  • Level 1 Versions are mainly used as diagnostic tools, or as part of an integrated package such as a training course or conference, or where time is limited.
  • Level 2 Versions allow teams to develop and implement a successful strategy.
  • Level 3 applies to specialist, customised and some hybrid applications

On-site Facilitation Options:

  • This requires a room large enough to accommodate the group as a whole, preferably with break-out areas or rooms where teams can hold their board meetings in private.
  • The Professional Edition requires 2/3 whole days or 4/5 half days, which can be consecutive or at regular intervals.

On-line Facilitation Options:

  • This enables teams from different locations to take part in the same event.
  • Examples include a global multi-group Business Game event for 21 teams from as far afield as Sydney, Johannesburg and Seattle.

Other Facilitation Options:

  • One of the most popular events involves a live Launch Day, a series of on-line interim rounds and a live “Oscars style” Awards Day, with multiple prize categories. Other options range from live team interviews to audience voting.
  • For further guidance, please ask your Business Game Partner or use the Contact Us facility.